The challenge was that a 1st supplier to the automotive industry experienced huge sales declines during the Covid19 pandemic.
The dependence on the automotive industry was too great. The supplier’s sales were completely focused on the automotive industry. The customer’s sales strategy was therefore redesigned. Alternative customers from other industries were sought and acquired so that the decline in workload could be absorbed.
The customer’s business is now based on two industries – two pillars. This orientation makes the company more resilient in the face of crises.
